Improving Search Visibility

Overview

Search visibility improves when the site is live, indexable, fast and well described. This checklist uses Caseta's SEO tools and Website settings; it is not a promise of rankings.

The checklist

1. Make the site live and reachable

• Website settings → Publishing: turn on Publish this site.
• Website → Custom domains: verify the domain and its DNS.
• Confirm the public site loads over HTTPS.

2. Let search engines in

• Website → Robots & indexing: keep indexing on unless you deliberately want the site

  hidden.

• Choose System defaults unless you need custom rules.
• Keep discovery files on so the sitemap and robots.txt are published.

3. Give every page a unique title and description

• Use the SEO panel in the page/post editor.
• Titles up to 70 characters, descriptions up to 160.
• Avoid duplicate titles across pages and listings.
• Set sensible defaults in Website settings → SEO.

4. Publish real content

• Add useful Home, About, Contact and service pages.
• Write posts with clear headings and internal links.
• Complete listing descriptions rather than leaving them thin.

5. Fix broken links and redirects

• Use Website → Redirects after changing a slug.
• Run SEO → Site health to find errors.
• Remove or redirect dead pages.

6. Improve speed

• Upload reasonably sized images (Caseta converts and fits them).
• Avoid enormous pages with dozens of full-size images.
• Check SEO → Rankings → Page speed.

7. Validate structured data

• Open SEO → Structured data.
• Complete missing listing fields.
• Revalidate after fixes.

8. Connect Search Console

• Open SEO → Search Console.
• Add the site in Google Search Console and follow the verification guidance.
• Use the data to find queries and pages worth improving.

9. Help AI assistants understand the site

• Open Website → LLMs and publish llms.txt.
• Keep the short guide accurate and concise.

10. Re-check

• Re-run the SEO audit after changes.
• Review rankings and Search Console over weeks, not hours.

Common Problems

• Pages are indexed but not ranking. Ranking depends on competition, content and

  authority. Improve content and internal links first.

• The audit disagrees with Google. The audit is a local check; Search Console is the

  search engine's own view.

• A page is missing from search. It may be noindex, a draft, blocked by robots, or not

  linked.

• Scores stay low. Re-run the audit and fix the specific findings rather than chasing

  the number.