Marketing reference Last verified 2026-10-24

How to Configure Social Settings

How to set social time zone, approval policy, brand tone, languages, tracking and compliance options.

Overview

Social settings control how Caseta plans and approves posts. They apply to generated and manual posts. Only owners and admins can change them.

Open Marketing → Social media → Settings.

Field	Purpose	Notes
Time zone	The zone used for planning and displaying posts	Choose the agency's zone
Approval policy	When a post needs a person	Depends on the policy options
Approval timeout (hours)	How long to wait before acting	1–720; blank means no timeout
Timeout action	Remind again, approve and post, or skip	Used after the timeout
Brand tone	Guidance for generated captions	Required; up to 200 characters
Default hashtags	Hashtags added to captions	Space-separated, with `#`
Languages	Caption languages	At least one

Field	Purpose	Notes
UTM source	Tracking source	Up to 64 characters
UTM medium	Tracking medium	Up to 64 characters
UTM campaign	Tracking campaign	Up to 64 characters
Energy rating in captions	Whether the rating is shown	On/off
Hide price when sold	Whether the price is hidden for sold properties	On/off

Select save.

The time zone affects the calendar, rules and displayed times.
The approval policy decides whether generated posts appear in Approvals.
Brand tone and default hashtags shape AI captions.
UTM values are applied to links in captions where a link is present.
Compliance switches change what appears in captions for sold properties and energy
ratings.

Posts appear on the wrong day. Check the time zone here and on the individual rule.
Everything needs approval. The approval policy requires a person; change it only if
the agency is comfortable with automatic approval.
Hashtags are duplicated. Remove them from the default list or from individual
captions.
You cannot edit. Social settings are owner/admin only.