Marketing

Email campaigns, subscribers, social media and portal feeds

9 guides

How Caseta's marketing tools fit together: email campaigns, subscribers, social media and portal feeds.

How to create, preview, test, send and schedule an email campaign, and how to read its results.

How website newsletter signups become consented contacts, how to handle unsubscribes and how to export the list.

How to plan, write, schedule, approve and mark Facebook and Instagram posts in Caseta.

How to use recurring social rules and reusable topics to fill the calendar, including property selection and approvals.

How to create keyed XML exports of published properties for portals, developers and partner agencies.

How to set social time zone, approval policy, brand tone, languages, tracking and compliance options.

How to record and review reach, engagement, clicks and leads for social posts, and use best-time guidance.

What to prepare and what Caseta asks for when connecting Facebook and Instagram for social posting.